Image generation for marketing: Midjourney vs SDXL vs DALL·E 3

Findings from campaigns: - Midjourney: Best photorealism and stylization; great for concepting; less controllable structure. - SDXL: Open and tunable; fine-tune LoRAs for brand style; more setup but high control. - DALL·E 3: Strong at prompt adherence and text rendering; easy out of the box. Tips: Use reference images and negative prompts; keep a brand LoRA; post-edit with Photoshop or ControlNet when structure matters. Verdict: SDXL when you need control and IP ownership; Midjourney for fast ideation; DALL·E 3 for copy-heavy assets.